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8 Types of Businesses That Get the Most Out of SMS Text Marketing
Most businesses can benefit by incorporating an SMS strategy into their marketing plan. However, not every business will benefit the same from an SMS campaign. Here are the eight types of businesses that will see the most benefit from SMS campaigns: Businesses that...
Four ways you can use Twitter for business, for people who don’t understand Twitter
Twitter can be baffling for business owners, sole proprietors and independent contractors such as Realtors. All of the national marketing pundits tell them that they have to be engaged in social media, yet when it comes to Twitter it doesn’t fit the mold as easily as...
Things we can all stop saying in our ads
Please if you won't do it for yourself, do it for the love of mankind. 1. Saying "w w w dot ... ." Do you really need to say this anymore? First of all you don't need to type in www to find a web address and second if someone doesn't understand how to navigate the...
Using SMS Text to Win for the Holidays will set you up for 2016
Only 14 more weeks until Christmas. That always sound weird when it's baseball season. But, it's true and for most retailers 50-80% of their annual sales will come in the 4th quarter. But, the holidays will pass and before you can blink it will be 2016. Then what? The...
Why is SMS so Powerful? Because it’s Permission Based.
In early 2015 Facebook announced an algorithm change that would lower the visibility of fan pages. Anyone who has manages a fan page will express their frustration with this change. But why did Facebook do this? "Why? Why? Why did they do this?" lamented small...
Google’s Zero Moment of Truth
As an SEO Consultant I read just about everything Google. Algorithm updates, SEO suggestions, research, audio books, white papers, articles and the list goes on, and on ... and on. Literally (inside joke). But, I missed one. Google's Zero Moment of Truth or ZMOT. I...