Pay Per Click (PPC)

PPC is using paid strategies to gain web traffic
Pay Per Click (PPC) Fresno | McCormick Marketing Fresno

Google Partner Fresno | McCormick MarketingWhat is Pay Per Click Marketing, or PPC?

Great question. Pay Per Click Marketing, or PPC, is paying to have your ad show up on the Search Engine Results Page (SERP). The major search engines are Google, Yahoo and Bing. On these search engines the ads show up at the top of the page and the right hand column.

Most businesses are aware of Pay Per Click Search campaigns, however there are a lot more options to PPC Marketing including: Behavioral Targeting, Contextual Targeting and Remarketing.

Why use Pay Per Click Search Marketing?

PPC is part of an overall In-Bound Marketing Strategy and a PPC Search campaign complements your SEO (Organic) Search campaign. Your ranking on a Search Engine Results Page (SERP) depends on your optimization, but it also depends on your competition, the competitive landscape and your website’s history. For example, real estate words and phrases are very competitive. Local brokers are competing with Zillow, Trulia, Movoto and dozens of other national web sites for the most popular search words. In this case you would need a PPC Strategy so that your business shows up at the top of the SERP.

Another reason for PPC Search campaign is for niche services or specific phrases. This is one of our specializations. As part of your In-Bound Marketing Strategy we set up PPC Campaigns for every specific phrases to target prospects that are the most likely to convert into sales.

Our Pay Per Click (PPC) Services:


PPC Search

Develop various text ads and keyword sets.

Behavioral Targeting

Set up Digital Campaigns based on behavior: articles, topics, interests.

Contextual Targeting

Placing your ads on various sites with similar content and geo-targeting your audience.


Design strategies to market to people who have been to your website.

 Pay Per Click 101 – The PPC Basics

1. Reaching Buyers Who Are Showing An Interest In Your Business. A Pay Per Click campaign on Google or Yahoo are an excellent way to reach likely buyers who are looking to purchase. This is game-changer for small business.  Traditional media (i.e. TV, Print, Radio) can provide you with a guess-timation of the number of people you are reaching, and have limited data on their audience’s willingness to buy your product. With Search Engine Marketing your ads show up only when a person is showing a behavior for your product or service.

2. Set A Daily PPC Budget. You can start a Pay Per Click campaign for as little as $5 a day. You can also set a daily limit so that your ads stop showing up once your budget is exhausted.

3. Google Wants You To Be Successful. It’s no mistake that Google is a dominate world brand and used by millions of people every minute.  One of the many things that Google does well is provide lists of important “Keywords” for your business and a ranking of the “Strength of Keyword” among your industry. Using Google’s Keyword Planner we can enhance your campaign and get valuable feedback.

Pay Per Click marketing is an important part of In-Bound Marketing Strategy. Have you ever been looking for something online then miraculously ads for that exact product or service show up? That’s called an In-Bound Marketing Strategy and Pay Per Click marketing is an important piece to the overall strategy.  This is very different from the traditional media shotgun approach, which is placing an ad to 50,000 people and hoping that some small percentage of them want to buy your product. In-Bound Marketing is having your ad show up when the person is showing a behavior for your product and most likely to buy. That’s what we do.


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