SMS Marketing Tips

Engage Customers With A Successful Text Messaging Campaign

Choose a Simple Keyword

Since customers have to remember both a short code and a keyword, keep it short and simple to text.

Think About Your Offer

Your customers need a reason to opt-in to a campaign. Make them an offer they can’t refuse.

Integrate Your Mobile Marketing Program

Promote your mobile campaigns using any of your existing promotional channels such as print advertising, radio & television, website, merchandise material, menus, your shop window, receipts/invoices. Online networking websites such as Twitter, My Space or Facebook are also a good source for integration of your mobile marketing.

Consistency Is Key

Include your keyword and short code in everything that you do. The more your advertise the more responses you will receive. Try different keywords for different advertising mediums so you know which are most successful.

Keep the Message Simple

You have a short amount of time to capture your audience, so make sure you keep it simple and to the point. If advertising on radio or television, make sure to repeat the keyword and short code at least five times. In print advertising, make sure that the keyword and short code stand out i.e. bigger font and use a color that attracts the human eye.

The SRT Principal

To make sure that your message is effective it must be Simple, Relevant and Timely. Make sure that all three factors are included in each message that is sent.

Develop a Relationship With Your Customers

Collect customer names and send out birthday notifications and special announcements. Focus on a long term communications strategy.

The Power of Text Message Forwarding

Always think about the call to action that involves spreading the message.

Create Employee Contests

Reward your employees based on the amount of opt-in customers each employee generates in any given period of time with bonuses and gift certificates.

Twitter Feed

33 percent of U.S. mobile users prefer offers via Text to Mobile Web (21%), Apps (11%) and voice mail (8%).

Source:, 2011

Eric not only provides SMS services for some of our clients, but he also keeps us in touch with industry news by forwarding us relevant information on an on-going basis. He is very knowledgeable on the topic of mobile marketing and we would recommend his services to anyone who wants to take advantage of this important marketing tool.

Jane Quebe